Wednesday, November 11, 2009

Everybody wants to be a DJ, including kids


Video game publishers and toy makers recently have tried to cash in on the popularity of modern DJs.
Activision released its “DJ Hero” video game, including turntable controller, on Oct. 27. The $120 video game includes exclusive dance club mixes from a host of internationally renowned DJs.
Mattel’s Radica Games unit is selling a DJ-style music device called U-Create Music for kids 8 to 14 years old. The $40 device allows kids to create their own music by mixing beats, riffs, licks, loops and samples.
I’ve seen it advertised on cable television channels targeting kids and the ads are pretty dorky. But Toyrus.com and Walmart.com list the product as “out of stock” and “temporarily unavailable.” Amazon.com says it has the product in limited quantities. So maybe the product is selling pretty well. We'll see.
Check out the dorky ad at One Stop Video.

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