Sunday, January 10, 2010

Apple makes its presence felt in Vegas for CES

Apple doesn’t attend the Consumer Electronics Show, preferring to host its own events for Steve Jobs & Co. to unveil new products. That includes a possible tablet computer in a few weeks.
But the Cupertino, Calif.-based company obviously didn’t want CES attendees to forget about it either. Apple’s presence was felt at the 2010 CES through advertisements around town.
Most notably, Apple’s building wraps and video advertisements dominate the front of the Fashion Show shopping center on the famous Las Vegas Strip. You couldn’t miss it.
Apple has used the Fashion Show video billboards to advertise its products for at least the last three years.

Photo: Apple’s video billboards at the Fashion Show shopping mall in Las Vegas at night on Jan. 5, 2010.

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