December 2011, I predicted that Coinstar would change its name to Redbox to reflect the fact that the majority of its sales come from the DVD rental kiosk business. I ended up being half right.
Coinstar this week did announce a name change. But it decided on Outerwall. It’s an odd name that makes me think of other walls in pop culture, not a company involved in automated retail.
I understand why they chose Outerwall. It connotes what it used to call its “fourth wall” strategy. Coinstar puts its machines in the underutilized front of stores. Traditionally retailers sold things everywhere but the very front of the store. But Coinstar’s coin-counting machines, DVD kiosks and premium coffee vending machines have helped change that.
Still, when I hear Outerwall, other walls come to mind. Here are a few.
Pink Floyd’s The Wall
The Wall from 'Game of Thrones'
The Wall from ‘Almost Human’
Photos: The Wall from HBO’s “Game of Thrones”; covers of “Wonderwall,” “Sugar Walls” and Pink Floyd’s “The Wall”; another photo of the “Game of Thrones” wall; and the Wall from “Almost Human.”