Saturday, December 28, 2013

Business cliches are ‘table stakes’

Lately I’ve seen a resurgence of the business cliche “table stakes,” a term used to describe something important to a company.
As a search term on Google, “table stakes” spiked last month. In November, Best Buy CEO Hubert Joly described price competitiveness as “table stakes” for the consumer electronics retailer.
Just last week, I saw the term used by an online advertising researcher in an article titled, “Programmatic Is Table Stakes.”
NPR reported in June that the term seemed to be popping up all over the place. It’s one of many gambling terms favored by business executives, along with “double down” and “go all in,” NPR said.

Related article: 

9 Buzzwords That Can Make You Sound Dumb (American Express Open Forum; Nov. 25, 2013)

Photos: Poker chips by Play Among Friends.

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