Saturday, June 18, 2016

E3 2016 booth babes, or lack thereof; How Microsoft killed a tradition

This year’s Electronic Entertainment Expo, the annual video game convention better known as E3, was lacking several things: the participation of some key companies (Electronic Arts, Activision and Walt Disney), some rumored big games, and the once ubiquitous “booth babes.”
I didn’t attend E3 this year, but after reviewing media coverage from the show, I noticed a lack of promotional models, those typically attractive young women also called booth babes.
Feminists would applaud the lack of booth babes, because the use of such models has been criticized as sexist. Booth babes as eye candy for male conference attendees has been on the decline for several years.
What likely killed booth babes at E3 this year was the controversy Microsoft stirred up at the Game Developers Conference in March.
At the GDC in San Francisco, Microsoft held an event that featured women dancers dressed as “erotic schoolgirls.” Many attendees were offended and took to social media to register their complaints, Crave reported.
Microsoft’s Xbox chief Phil Spencer issued a public apology after the event, the Hollywood Reporter and others reported.
Usually after E3, some gaming websites run pictorials of beautiful women working as booth babes at the show. This year I could find none.
The closest I could find was a video by Hobby Consolas of Madrid, Spain, titled “Las Chicas del E3 2016.” The website obviously couldn’t find that many booth babes at E3 this year because its video repeats the same few.
The hottest women at E3 were celebrities.
Actress and model Emily Ratajkowski tried out EA’s “Battlefield 1” at a special event with other celebrities including Zac Efron and Jamie Foxx.
And actress Aisha Tyler presided over the Ubisoft press event.





Photo credits: Photos of Emily Ratajkowski by the Entertainment Software Association. Photo of Aisha Tyler by Ubisoft.

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