True.com says 'Yes' to women who say 'No'

Online dating service True has blanketed Yahoo and Google with video ads showing sexy women doing Web chats with presumably horn-dog guys.
In at least a couple of ads the women are seen responding to unseen Romeos by looking at their Webcams and mouthing “No.”
In one video, a model identified as “Summercusp,” described as a 21-year-old who likes poetry and Mediterranean food, looks surprised at a question from her online suitor and says “No” with a flirty smile. Moments later, she gets another chat message, this one apparently more shocking, and she protests with a bigger “No.”
I can only guess what the men are asking these ladies. Maybe: “Do you like comic books?” or “Can my Mom come along on our date?”
Anyway, I’m sure these ads are 100% accurate. The women on True are all gorgeous and do Webcam chats in their underwear.
Dallas-based True.com said in May that it planned to increase its advertising budget by 70% – to $75 million – over the next year. I guess we’ll be seeing more of Summercusp and friends.