Google Plus Collections: An interesting pivot

Google’s attempt to copy Facebook with Google Plus wasn’t successful. But its recent shift to make Google Plus an aggregation service is a smart one.
With Google Plus Collections, anyone can easily create a specialized online site devoted to their passions and share them with the world. Users can create collections of weblinks, photos and other media around topics like travel, nature, technology and pop culture.
Google Plus Collections satisfies a need people have to aggregate and collect things of interest in one place. It’s the same need that has driven Pinterest.
Google Plus needs a better way to explore its collections, perhaps by categorizing them for easier perusal. But it’s off to a good start.
I’ve created Google Plus Collections around Rihanna, robots and other themes.

Photos: Pop singer Rihanna (top) and Google Plus Collections page.