Clickbait purveyors say yes to the dress

In studying clickbait for more than a year, I’ve seen some patterns emerge in the content they promote. In recent months, aside from lying clickbait, I’ve documented quite a few clickbait cliches.
These clickbait cliches include “Photos that almost broke the internet,” “You won’t believe what she looks like now,” “The crowd got more than it bargained for” and “What TV shows hid from fans.”
The latest cliche I’ve seen involves celebrities stunning onlookers with their dresses at awards shows, premieres and parties.
The most popular subject of these articles is actress-singer Jennifer Lopez. Others I’ll document here are model Heidi Klum, actress Ariel Winter, actress Kate Hudson and singer Jana Kramer.