Saturday, July 24, 2021

People are surprised to hear that Netflix still rents DVDs


Many people who stream video on Netflix are surprised to learn that Netflix still has a business that rents DVDs by mail.
It’s a good service for cinephiles and people in rural areas without fast internet service.
But without promotion by the parent company, Netflix’s legacy DVD.com is in rapid decline. In the second quarter, the U.S.-only service generated $46 million in revenue, down 25% from the June quarter last year.
As long as the business is profitable, Netflix will continue to run it. But once it looks to become a drag on earnings, Netflix will either shut down its DVD service or sell it as a distressed asset.
Meanwhile, people on Twitter treat those still using the Netflix DVD service as if they’re living in the Dark Ages.


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