Saturday, March 25, 2023

True-story business movies are hot as Hollywood tells the tales of Nike, Tetris, BlackBerry and Flamin' Hot Cheetos


Movies based on true stories in business are having a moment.
Last year saw docu-drama miniseries based on business failures Theranos and WeWork and the founding of Uber. The year ended with Netflix miniseries “The Playlist” on the creation of streaming music service Spotify.
At least six movies are due out this year based on true stories about businesses.
Up first is “Tetris,” premiering March 31 on Apple TV+. The movie, starring Taron Egerton, is about the struggle to obtain international distribution rights for the Russian video game of the same name.
Next is “Air” about Nike’s efforts to sign basketball rookie Michael Jordan to a deal to wear its sneakers. The movie, directed by Ben Affleck, will premiere in theaters on April 5, followed sometime later on streaming service Amazon Prime Video.
“BlackBerry,” a movie about the making of the BlackBerry brand of mobile phones, will premiere in theaters on May 12. It stars Jay Baruchel and Glenn Howerton.
Next, “Flamin’ Hot” will premiere June 9 on Hulu and Disney+ streaming services. The film tells the story of Richard MontaƱez, the Frito-Lay janitor who claimed to have invented Flamin’ Hot Cheetos.
Then on July 12, select theaters will show the true-life dramedy “The Beanie Bubble,” starring Zach Galifianakis and Elizabeth Banks. The movie, about the 1990s Beanie Baby toy craze, will premiere on Apple TV+ on July 28.
Finally, director Michael Mann is making a biopic about Italian driver and entrepreneur Enzo Ferrari. The movie, “Ferrari,” is slated to premiere later this year.

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