With Hollywood studios focused on creating cinematic universes (think Marvel and DC), I came up with an idea for a cinematic universe while watching commercials during sports this fall.
It started when I noticed that Progressive Insurance has more characters than Flo, Jaimie and the squad. There’s life coach Dr. Rick, who helps people from turning into their parents. Plus, there’s “the backups” like 49ers quarterback Josh Dobbs. There’s also a sticky-note monster.
They make up the Progressive Cinematic Universe. I’d like to see a crossover event of some or all of those characters. Yeah, I know, I’m weird.
But as I continued to watch college and pro football games and the MLB World Series, I noticed that every major insurance company had comedic commercials featuring their own characters.
State Farm has “Jake from State Farm.” Allstate has actor Dean Winters as Mayhem. Liberty Mutual has LiMu Emu and Doug. And of course, Geico has Martin the Geico gecko.
OK, so a multicompany crossover event isn’t going to happen. My mind wanders sometimes.
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