Wednesday, August 10, 2016
Lying click-bait articles: Dead celebrities edition
I’ve written several times about the scourge of lying click-bait articles promoted by link-sharing services like Revcontent, Outbrain, Taboola and Adblade. They use attention-grabbing headlines with inaccurate photos to get curious internet surfers to click on their articles.
These are much worse than the articles Facebook is cracking down on that use language like “you’ll never believe what happened next” or “this will shock you.”
In recent weeks, I’ve been presented with promoted links to articles on dead celebrities that use photos of living celebrities. The dichotomy is designed to get people to click after they say to themselves, “I didn’t know (so-and-so) was dead.”
Revcontent is the worst offender of this shady trick. (See example at top of Robert Redford, who is still alive. In fact, his latest movie, Disney’s “Pete’s Dragon,” is opening this weekend.)
What follows are some other recent examples of lying click-bait articles that allege that living celebrities are deceased.