In the early days of the worldwide web, the New Yorker published a now-famous single-panel comic with the caption: "On the Internet, nobody knows you're a dog."
That cartoon by Peter Steiner was published on July 5, 1993. (See articles by Wikipedia and Know Your Meme.)
Today, with the rise of artificial intelligence, nobody knows if they’re interacting with AI online.
Meanwhile, AI slop content is flooding the internet right now. And it’s probably just the beginning.
A study by Pew Research found that 35% of web pages published since the November 2022 launch of ChatGPT by OpenAI show significant signs of being written by artificial intelligence.
Fake writers, AI-generated articles
Media watchdog Press Gazette raised questions about eight prolific finance journalists who cover the world of cryptocurrency. When websites that published their articles were alerted and were unable to verify that those writers exist, they removed the articles.
The questionable freelancers had a history of writing positive stories about cryptocurrency launches, Press Gazette said. Their LinkedIn profiles appear to be fake.
Press Gazette also uncovered 1,000 articles in the British press attributed to 50 fake, non-existent and AI-enhanced experts. The investigation spurred leading public relations trade bodies to launch a campaign that called for journalists to check sources and the credentials of PR people they deal with.
Press Gazette also exposed two fake versions of the Forbes website that were packed with AI-generated and promotional content. Those websites contained articles by writers whose identities could not be verified, Press Gazette said. The articles appear to be AI generated, according to AI detector Pangram. The fake Forbes sites were linked to a shady PR agency Baden Bower.
LinkedIn adds 'Seems like AI slop' button
Last month, LinkedIn announced a new feature for users to flag posts suspected of being generated by AI. It has added a button called “Seems like AI slop.” The social media platform is awash in AI slop, 404 Media reported.
Social media services Instagram, X and others also are dealing with a surge in AI content. Some of it is benign but some of the content is intended to deceive. And it’s only going to get worse.
Related articles:
How Much of the Internet Is Written With AI? (Pew Research Center; Aug. 20, 2026)
A third of web pages published since ChatGPT launched were written by AI, study finds (Tech Crunch; Aug. 20, 2026)
Tech websites remove articles after failing to verify journalists exist (Press Gazette; Sept. 3, 2026)
PR bodies launch campaign against fake experts after Press Gazette investigation (Press Gazette; Jan. 29, 2026)
Fake Forbes websites and the PR agency offering guaranteed coverage – at a price (Press Gazette; Aug. 12, 2026)
LinkedIn Introduces a 'Seems Like AI Slop' Button (404 Media; July 30, 2026)
LinkedIn offers the option to report AI slop (HR Dive; Aug. 3, 2026)
Photo: Comic generated by Google Gemini.






