Wednesday, June 4, 2014
Fringe sports looking to attract bigger fan bases
Some are in the second tier of professional sports, such as NASCAR, PGA golf, Ultimate Fighting Championship and Major League Soccer.
Others are in the third tier or below. What follows is a list of some of the many lesser sports leagues.
Professional Bowlers Association
Major League Roller Hockey
Professional Inline Hockey Association
National Lacrosse League
Major League Lacrosse
USA Rugby League
Association of Volleyball Professionals
Extreme Volleyball Professionals
Professional Rodeo Cowboys Association
Professional Bull Riders
American Bicycle Association
American Ultimate Disc League
Major League Ultimate
Arena Football League
Pro Watercross Tour
Extreme sports, like the X-Games, are no stranger to sponsorships. Just check out Alli Sports, a division of the NBC Sports Group. It describes itself as a “media, event and branded content company that specializes in action, adventure, and adrenaline based sports,” including skateboarding, BMX, Motocross, snowboarding and freeski. Its events all have major sponsors. They include the Dew Tour sponsored by Mountain Dew, Lucas Oil Pro Motocross Championship and Red Bull Signature Series.
Photo: AVP star Morgan Beck Miller.