Book cover fail

I recently spotted this book called “12 Steps to a New Career” and wondered who could have approved the cover art.
Obviously an art director sorted through stock photos looking for something artistic that represented the metaphor of taking a “step.” Instead, what the publisher chose was a picture of a guy taking a death-defying leap over a deep rock chasm.
The subject of the photo clearly had to make a running start and it doesn’t look like he’s going to make it.
If that’s the first of 12 “steps” to a new career, then count me out.