The streaming video giant doesn’t publicize its legacy, U.S.-only service much anymore. Netflix is OK letting it fade away into the history books as your father’s subscription movie service.
Netflix doesn’t mention the DVD service much, except for line items in its quarterly filings with the Securities and Exchange Commission.
The DVD service is a rounding error for the subscription video-on-demand leader. In the third quarter, the Netflix DVD service earned $44.1 million on sales of $71.9 million. It accounted for 1.4% of the company’s total revenue of $5.24 billion and 2.8% of its $1.59 billion in profit.
Netflix is focusing its attention on producing original series and movies to delight its streaming subscribers. Movies and TV shows from the major Hollywood studios are being pulled away by rival streaming services.
Movie fans who want to get their Hollywood films from one place can still count on Netflix’s DVD service. For now, at least.
Netflix ended the September quarter with 2.28 million DVD service subscribers. That’s down 19.5% year over year. It lost 135,000 subscribers from its June total of 2.41 million subscribers.
By comparison, Netflix ended the third quarter with 60.6 million streaming subscribers, up 520,000.
I’m hoping the DVD service stabilizes at a healthy number of subscribers to keep it alive for years to come.
Photo credit: Netflix
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