Singer Alicia Keys spoke about streaming music in high definition on a panel at the C Space area of the conference. (See article by Twice.)
Actress Shay Mitchell spoke at a C Space panel on direct-to-consumer engagement.
Actor Terry Crews and actress Mandy Moore were among the stars on hand for a keynote presentation by NBCUniversal executive Linda Yaccarino.
Actress Aisha Tyler hosted the Dell press conference for the second year in a row.
Olympic swimmer Michael Phelps appeared at the Panasonic press conference.
Oscar-winning composer and producer Giorgio Moroder made an appearance at the FPT Industrial booth.
Professional wrestling stars Becky Lynch and the Bella Twins met fans at the WWE booth.
But some of the biggest star power was reserved for private corporate parties.
Rock legends Pat Benatar and Stevie Nicks performed at a concert for Samsung brand JBL.
Singer Mary J. Blige performed at the MediaLink party.
Rapper Ludacris performed at the Spotify party.
Singer Janelle Monae performed at the CNet party.
Rapper LL Cool J performed at the Pandora party.
Rapper Snoop Dogg was the DJ at the Twitter party.
French Montana performed a set at the iHeartRadio party.
I’m sure I missed a few. Let me know.
The fabulous @aliciakeys is here!@CES @amazonmusic #ces2020 new song Underdog in immersive audio releases tomorrow! pic.twitter.com/5NVFNrWJDd— Aj Plum (@AJ_Plum) January 8, 2020
Shay Mitchell speaking at #CES2020 ! π²π#CES #BeisTravel #ShayMitchell #VarietyCES pic.twitter.com/8ln46UitEz— Pop Culture Guitar Guy πΈπΆ (@Guitar_Culture) January 9, 2020
Shay Mitchell says social media never feels like work for her: "I don't really know how to explain how I do it. I just do it" #CES pic.twitter.com/NULvn5kotP— Variety (@Variety) January 9, 2020
Actress, Writer and Director, Aisha Tyler, helps Dell kick off CES 2020 at their #DellExperience Live press conference pic.twitter.com/Dg6DnyuOBe— SM⭕KEY (@GHsmokey) January 9, 2020
The great Michael Phelps at the Panasonic #CES2020 press conference. pic.twitter.com/AlMJcAbYJ8— Patrick Seitz (@PatrickSeitz) January 6, 2020
Name someone more iconic, I dare you https://t.co/tpN4CqGpgj— Roadshow (@roadshow) January 11, 2020
@StevieNicks and Pat Benatar at the @Harman CES Party. Fantastic event! @HARMAN_Pro launched the new IRX line of @TheJBLpro entry level powered speakers at CES. Check them out at @NAMMShow #AVTweeps @benatargiraldo pic.twitter.com/6WwPmcXRmH— Chris Backus (@AVControlGuy) January 9, 2020
Great show in Las Vegas tonight by the legendary Pat Benatar and Neil Giraldo. God willing, they’ll be in the Rock and Roll Hall of Fame this year. So deserving. @benatargiraldo #rockhall pic.twitter.com/H1eeD5Wp49— Patrick Seitz (@PatrickSeitz) January 9, 2020
I was thrilled to see the iconic Stevie Nicks in concert tonight. Thanks JBL. Bonus was seeing guitarist Waddy Wachtel. pic.twitter.com/t1rGoSDw7W— Patrick Seitz (@PatrickSeitz) January 9, 2020
Performers at major parties this year at #CES:— Michael J. Miraflor (@michaelmiraflor) January 9, 2020
MediaLink: Mary J Blige
iHeart: French Montana
Pandora: LL Cool J
Twitter: Snoop
Spotify: Ludacris
Who am I missing?
Primary feature of #CES:— Michael J. Miraflor (@michaelmiraflor) January 9, 2020
Ad tech companies hiring rappers who peaked 20+ years ago to headline their parties.
No shots fired, it’s just a... thing. https://t.co/Ug7r0eeBtx
Mary J Blige performed at our annual #CES Executive Dinner last night, and she slayed. @MediaLink pic.twitter.com/iwnDfkirxL— Michael J. Miraflor (@michaelmiraflor) January 9, 2020
— joshua spanier (@JoshuaSpanier) January 8, 2020
Best party for the best crew! Last night's Spotify Supper was π₯ #SpotifyCES #CES2020 https://t.co/Be2YmbJCvs— Spotify for Brands (@SpotifyBrands) January 8, 2020
We’re still thinking about last night’s supper… #SpotifySupper, that is. Shout-out to @Ludacris for performing! @SpotifyBrands #SpotifyCES #CES2020 πΈ: @GettyImages pic.twitter.com/QaWCslfFnx— Spotify News (@SpotifyNews) January 8, 2020
I had the best time at the @SpotifyBrands party with my boo @ParisHilton and my @shots team!! Thank you @Spotify for making my first CES so fun! #CES2020 pic.twitter.com/wLgPo2EPmq— Lele Pons (@lelepons) January 8, 2020
Had such a blast at the @CNET party last night with @d4rkm4tter and @iyaz !! @JanelleMonae is so incredibly talented, I did not waste this opportunity to see her perform. I'll be posting more content from #CES2020 #ces today on the channel. And keep an eye out for more photos!!! pic.twitter.com/uXBXdn9lNU— Shannon Morse is at #CES2020 #CES (@Snubs) January 8, 2020
One of the highlights of #CES2020: watching janellemonae perform in Las Vegas at the cnet party.— Ken Yeung (@thekenyeung) January 9, 2020
.
.#musician #woman #celebrity #lasvegas #CES #entertainment #music #event #conference @ Drai's Beachclub Nightclub https://t.co/V72Ww00hZM
@llcoolj bringing down the house at our @CES Brooklyn Bowl party! πΆππ #CES2020 #PandoraCES #PowerOfAudio pic.twitter.com/lBcLh5MP4s— Pandora For Brands (@PandoraBrands) January 9, 2020
Thanks to our partner @pandoramusic for the best @CES party! @llcoolj was epic. #CES2020 @bangodotcom pic.twitter.com/coG9TjhTt6— Andy Bovingdon (@MrBov) January 9, 2020
— Marty “Is Definitely At #CES2020” Swant (@martyswant) January 9, 2020
Oh my days. Snoop Dogg is playing Sweet Caroline at the Twitter party at CES. π€¦♂️ pic.twitter.com/SHE2gWLoUT— Adam Russell (@BlackPlastic) January 9, 2020
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