X League is latest rebranding of Lingerie Football League

The Covid-19 pandemic has caused the cancellation or delay of many college and professional sports. That includes the postponement of the premiere season of the Extreme Football League, a U.S. women’s tackle football league.
The X League is the second rebranding of the former Lingerie Football League, which ran four seasons from 2009 through 2012. The league changed its name to the Legends Football League in 2013 and it ran through last year.
In December, it changed its name to the Extreme Football League, or X League, with plans to start its first season in April 2020. When Covid-19 started shutting down the sports world, it pushed the start date until June. On May 22, the X League delayed the inaugural season to April 2021.
When it began as the Lingerie Football League, it leaned heavily on the sex appeal of its players, who wore skimpy outfits and risked frequent wardrobe malfunctions. It was more on par with foxy boxing and Jell-O wrestling than the National Football League.
With each rebranding, the league has tried to become a more legitimate sport. It now is emphasizing the athleticism and skill of its players, rather than their looks.
As a follower of fringe sports, I’m surprised the LFL, now X League, has lasted this long.

Photos: Promotional art of X League teams Chicago Blitz and Denver Rush. (X League)