The Consumer Technology Association on Thursday revealed a few more details about its all-digital CES 2021 conference to be held Jan. 11-14. The Covid-19 pandemic forced the trade group to cancel its massive in-person conference in Las Vegas and replace it with an online show.
During its digital CES Unveiled event for the European tech industry on Thursday, Karen Chupka, executive vice president of CES, provided a brief update on what is planned for CES 2021.
“From the comfort of your home or your office, you’re going to get to network, set appointments and view the latest in technology,” she said. “And for the first time ever, our CES keynotes are going to be viewed across the globe.”
CES 2021 programming will run from 7 a.m. to 9 p.m. Eastern Standard Time, she said. That means you could watch 14 straight hours of programming from your PC during the show. That’s a marathon sitting session. It’s unknown if programming will overlap like it does at the physical show.
“Our first-ever all-digital CES platform will create a great experience for our exhibitors and attendees,” Chupka said. “But you won’t see that platform used here today for Unveiled. And we can’t wait for you to get a glimpse at it at CES 2021.”
For CES Unveiled, the association used the ON24 Platform from San Francisco-based ON24. The format provided a decent video experience, but with no interactivity, downloadable presentations or archived video.
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