K-pop filling a gap for boy bands and girl groups

I recently attended a concert with my daughter for Korean boy band Tomorrow X Together at Capital One Arena in Washington, D.C. A good number of K-pop acts have been touring the U.S. in recent years including girl groups Aespa, Blackpink, (G)I-dle and Itzy and boy bands Monsta X, NCT Dream and TXT.
What’s behind the rise in the popularity of K-pop groups?
My guess is that K-pop is filling an unmet demand among young people for single-sex music and dance groups because the U.S. and Europe aren’t producing them now.
Such acts used to be plentiful in the U.S. and U.K. There were boy bands Backstreet Boys, Boyz II Men, NSync, New Kids on the Block and One Direction. And there were girl groups like Destiny’s Child, En Vogue, Fifth Harmony, Pussycat Dolls and the Spice Girls.
So until the West produces the next wave of such musical groups, expect K-pop to dominate the category.

Photo: TXT promotional poster.