The news media oversimplifies business competition

In trying to capture the attention of readers, the news media often oversimplifies the nature of business competition as one of winners and losers.
I’ll admit to doing this as well. But as a stock-focused technology business writer, it’s easier for me to point to companies doing well on the market and compare them to those that aren’t.
In a recent interview, streaming media industry analyst and consultant Dan Rayburn told me that he doesn’t like the popular phrase “streaming video war,” much less crowning Netflix the “winner.”
“As a soldier, someone still tied to the military, war is not good,” he said. “But what we have amongst all these streamers is competition. Competition is great.”
He added, “The media uses that (phrase) because it makes it sound worse than it is. It’s not a war – it’s competition. Competition breeds great things for consumers.”
And further, Netflix is not the only winner. It may have the largest global subscriber base, but others have been successful in the market. He pointed to Alphabet’s YouTube as another highly successful video streamer, one which takes a different approach to the market with ad-supported videos.
On May 9, AMD Chief Executive Lisa Su spoke to students, faculty and guests at Rensselaer Polytechnic Institute in Troy, N.Y. She was asked about her company’s competition with Nvidia.
“I don’t view these things as zero-sum games,” she said. “The media tends to want to make these very critique conversations. It’s AMD vs. Intel or it’s Nvidia vs. AMD.”
“I don’t think we should think about it that way,” she said. “We should think about things as: the world needs more compute … And there are very few companies that build compute.”
Wise words.

Photo: AMD Chief Executive Lisa Su speaks at Rensselaer Polytechnic Institute in Troy, N.Y., on May 9, 2025. She was interviewed by RPI President Martin Schmidt at the President’s Commencement Colloquy. (Patrick Seitz)