Saturday, April 4, 2026
CES tech trade show thriving but still below pre-Covid glory days
The annual CES technology trade show, still referred to by many as the Consumer Electronics Show, this week said attendance at its 2026 conference Jan. 6-9 in Las Vegas rose 4.2% to 148,392 people. But the number of exhibitors declined 8.9% to about 4,100.
CES still hasn’t recovered from the Covid pandemic, which forced the cancellation of the 2021 show. The last pre-Covid show in 2020 attracted 171,268 attendees and 4,419 exhibitors.
The peak year for attendees was CES 2017, which drew 184,279 participants.
One area that has surpassed pre-Covid levels and hit a record high was media attendance at CES. The CES 2026 show attracted 7,037 media representatives, up 6.9% from the prior year.
The Consumer Technology Association, which produces CES, said “media” includes news media, content creators and industry analysts. So, it’s hard to say how many were journalists vs. social media influencers and others.
Still, CES is doing well when compared with other conferences.
Brunico Communications announced earlier this week that it is cancelling its U.S. events portfolio in 2027, including the Realscreen Summit, the Kidscreen Summit and NATPE Global.
Photo: CES 2026 in Las Vegas (Patrick Seitz)
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