Saturday, January 3, 2009

Hey, DragNFly Wireless, time to fix your logo

The logo for DragNFly Wireless, a wireless broadband Internet access provider, bugs me.
The logo purports to show a dragonfly like the company name. Unfortunately it uses a damselfly, not a dragonfly.
I have a 5 ½-year-old son who’s really into insects. He owns probably a dozen books about bugs and collects specimens, ranging from a praying mantis to a carpenter bee. Along the way, I couldn’t help but learn a thing or two about insects.
Damselflies are similar to dragonflies, but the adults can be differentiated by the fact that the wings of most damselflies are held along, and parallel to, the body when at rest. By contrast, the wings of most dragonflies are held away from, and perpendicular to, the body when at rest.
Eden Prairie, Minn.-based DragNFly obviously chose its name because dragonfly connotes speed and power. Damselfly sounds dainty. And damsels are always in distress. Not something you want from your Wi-Fi service provider.
DragNFly provides service at Life Time Fitness cafes, as well as hotels and restaurants.

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