Saturday, October 17, 2015

The 6 most disgusting product mascots from TV commercials

Television advertisers will do practically anything to grab the attention of viewers these days. That includes nauseating them with gross product mascots in TV ads.
Pharmaceutical companies are the worst offenders. The latest example is the Xifaxan mascot, an anthropomorphized bundle of pink intestines.
The character is named Gut Guy. I learned that from a legal notice on the Xifaxan website. “The Gut Guy design character is a copyright and trademark of Valeant Pharmaceuticals International, Inc. or its affiliates,” the notice says.
What follows is a list of revolting product mascots used by companies in TV ads.

The Gut Guy

Valeant uses the Gut Guy to promote its Xifaxan treatment for irritable bowel syndrome with diarrhea, or IBS-D. It is a disorder of the large intestine (colon), and it affects more than 10 million Americans, about twice as many women as men.
The Gut Guy doesn’t talk. He’s just a knot of rubbery intestines who looks irritated.


Digger the Dermatophyte is the cartoon mascot for Lamisil, a tablet from Novartis that combats nail fungus infection.
In one TV ad, Digger pops open a toenail like a car hatchback, and dives in to spread his infection. The ad was much talked about for its high gross-out factor. Digger is a repulsive yellow spiky creature with sharp claws.

Jublia toes

Jublia’s anthropomorphic, festering toenails caused an uproar during this year’s Super Bowl. The ad for Valeant’s Jublia was voted among the worst during the big game. Jublia is a topical solution designed to treat onychomycosis, a fungal infection of toe nails.

Mr. Mucus

Mr. Mucus is the slimy green mascot for Mucinex, a chest congestion expectorant from Reckitt Benckiser Group. In ads, the use of Mucinex sends the snotty creature packing.

Myrbetriq bladder

Myrbetriq is a prescription medicine for adults used to treat overactive bladder with symptoms of urgency, frequency and leakage. The drug from Astellas Pharma features a sad, puffy anthropomorphic bladder who follows OAB sufferers around.

Residue, the Ghost of Meals Past

Residue, the Ghost of Meals Past, is a sticky, rotten, oily mess that lingers on pans and cookie tins even after cleaning. The message from ads for Pam cooking spray, a product of ConAgra Foods, is that you won’t have Residue if you use its product.

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