A few years ago, I did an article on disgusting product mascots from TV commercials. Most were from pharmaceutical companies that wanted to grab people’s attention. They included mascots like Gut Guy, Digger and Mr. Mucus.
After seeing a new mascot for dry-eye treatment Xiidra, I decided it was time for an update. Drug company Novartis debuted the unnamed inflammatory creature in July for Xiidra. In ads, the creature causes people’s achy, burning, itchy eyes. (See article by Fierce Pharma.)
Another weird mascot is named Irritabelle. She is the “irritable (bowel) sidekick” in ads for Viberzi, a drug for the treatment of IBS-D (Irritable Bowel Syndrome With Diarrhea). The drug is from Allergan, a unit of AbbVie. (See article by Pharma Marketing Blog.)
Finally, there’s the Cologuard box mascot for the Cologuard at-home screening test for colon cancer. In ads, he follows people around and tries to convince them to take a poo test. Cologuard is from Exact Sciences.
Related article:
The 6 most disgusting product mascots from TV commercials (Oct. 17, 2015)
No comments:
Post a Comment