The annual CES trade show always features celebrity appearances. Celebs provide star power for keynote presentations, entertainment industry panel discussions and product endorsements. Sometimes celebrities can be seen just walking the exhibit floor like regular Joes and Janes.
CES 2021 also had celebrities, but they made virtual appearances like the rest of the pandemic-impacted show.
Radio giant iHeartMedia streamed a video chat between nationally syndicated on-air host and TV personality Ryan Seacrest and singer-songwriter Dua Lipa. They discussed the impact of the pandemic on the music industry and how performers are using technology to stay in touch with fans. IHeartMedia capped off the session with a taped performance by Billie Eilish.
Country music star Keith Urban streamed a live solo performance from his studio in Australia for JBL, a brand owned by Harman, which is a subsidiary of Samsung. JBL was celebrating its 75th anniversary.
Sony filmed a performance by singer Zara Larsson to showcase its immersive 360 Reality Audio sound. It also captured a performance by singer-songwriter Madison Beer to demonstrate its real-time 3D video creation technology. Sony transformed Beer into a realistic avatar to perform a medley of her songs in a virtual recreation of Sony Hall in New York City.
Panasonic taped a performance by rock band Cold War Kids at the Area15 complex in Las Vegas. The event showcased Panasonic audio and video technologies.
Verizon recorded a performance by psychedelic soul band Black Pumas at The Wiltern in Los Angeles. The event featured multi-cam viewing and a 360-degree portal experience.
The Intel press conference had a video interview with Chance the Rapper to discuss his SocialWorks program in Chicago. Intel is providing technology for the education-focused group.
Variety interviewed actress and producer Kaley Cuoco (“The Big Bang Theory” and “The Flight Attendant”) during the Variety Entertainment Summit: A CES Partner Program.
Related article:
Celebrities at CES 2021 (Jan. 17, 2021, on Twitter)
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