Many people who stream video on Netflix are surprised to learn that Netflix still has a business that rents DVDs by mail.
It’s a good service for cinephiles and people in rural areas without fast internet service.
But without promotion by the parent company, Netflix’s legacy DVD.com is in rapid decline. In the second quarter, the U.S.-only service generated $46 million in revenue, down 25% from the June quarter last year.
As long as the business is profitable, Netflix will continue to run it. But once it looks to become a drag on earnings, Netflix will either shut down its DVD service or sell it as a distressed asset.
Meanwhile, people on Twitter treat those still using the Netflix DVD service as if they’re living in the Dark Ages.
Yes, Netflix still mails DVDs. A footnote in today's earnings says Netflix did $96 million in DVD revenue in the first half of this year.
— Gerry Smith (@gerryfsmith) July 20, 2021
The Former Netflix DVD Library Is a Lost Treasure We’ll Never See Again https://t.co/r2PsOd9h3P via @pastemagazine
— Daína Chaviano (@DainaChaviano) July 22, 2021
Sorry if I've crossed the age cohort line, but my "not available on DVD" Netflix queue has 40 titles on it at this point. I'd pick "The President's Analyst" out of that pile. pic.twitter.com/AW8FMQXZe3
— Jim Spath (@jspath55) July 21, 2021
I remember when Netflix use to mail you DVD’s pic.twitter.com/PmzkXP0v2i
— Luster Douglas 🦂🇹🇹🇺🇸 (@BruceAllmiighty) July 23, 2021
I think I’m in the multiverse because I was at this UPS/Fedex Drop Off Postal Office getting help when a woman came in to drop off a physical Netflix DVD pic.twitter.com/fUvzVrxma2
— Sergio (@showtimechamaco) July 22, 2021
the one person in the netflix dvd dot com rental warehouse sending me my orders pic.twitter.com/SwvVoYafRU
— ˗ˏˋ leah ˎˊ˗ (@leahablur) July 22, 2021
I miss the video store so much. Everyone laughs at me for getting dvds in the mail from Netflix but it’s the closest I can get. I love physical media!
— Linda Shortman (@momlovesfilm) July 24, 2021
I still have Netflix DVD service don't @ me
— Handjobs for Ewoks (@jeauboux) July 24, 2021
im
— aka dork (@yo_tufo) July 24, 2021
I remember when Netflix was a service that sent u dvds in the mail
old
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