In sports, when a team is trying to come back from adversity and isn’t expected to have a good season, they call it “a rebuilding year.” That what I’d say CES 2022 will be like.
So far, the annual consumer electronics show has signed up more than 1,300 exhibitors for the conference set for Jan. 5-8 in Las Vegas. That compares with 4,419 exhibitors for the last in-person show, CES 2020. This year’s show, CES 2021, was held online because of the Covid-19 pandemic.
I get the sense that many companies are still reluctant to travel because of the lingering pandemic. They also might be seeing whether they can live without the expense of attending CES.
The chief executive of one large consumer electronics firm told me this week that his firm is skipping CES 2022.
“I don’t think CES will be really busy,” he said.
CES 2022 likely will be a sleepy show as the industry starts to come back from the pandemic. The upcoming show also will offer an online version for those who can’t or don’t want to travel to the physical event.
“We never miss it, but we didn’t go last year and we’re not going this year,” he said. “We’ll probably come back the next year.”
The next official update on CES 2022 will come Nov. 10 at a preview event in New York City called CES Unveiled.
Related articles:
CES 2022 preview: Crowds set to return to Las Vegas, but digital element remains (ZDNet; Oct. 22, 2021)
CES will be back in January, both in physical and digital form (CNet; Oct. 26, 2021)
Photo: The anchor desk from the all-digital CES 2021. (Consumer Technology Association)
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