Monday, January 16, 2023

Celebrities at CES 2023: actors, athletes, pop stars converge on tech show


Celebrities returned in force to this year’s CES tech conference in Las Vegas after the Covid-19 pandemic canceled and quieted the last two annual shows, respectively. CES 2023 ran Jan. 5-8.
At the 2023 conference, actor Arnold Schwarzenegger took the stage during BMW’s keynote presentation to unveil the automaker’s new color-changing electric car, the BMW i Vision Dee.
Singer and dancer Paula Abdul showed up to promote her audio smart glasses from 1of1 Custom.
“I’m so happy to finally be entering into the tech arena,” Abdul said a press conference.
Actor Kal Penn spoke about environmental initiatives at Panasonic’s media event. He was joined at one point on stage by Olympic figure skater Nathan Chen.
Sportscaster and media personality Erin Andrews spoke at the TCL press conference. And football greats, including Detroit Lions running back Barry Sanders, signed autographs and posed for photos at the TCL booth.
Famed racecar driver Mario Andretti met fans at the Kulr Technology booth.
Socialite Paris Hilton discussed marketing at a panel at the C Space area of CES at the Aria.
Celebrity real estate mogul and “Shark Tank” investor Barbara Corcoran made an appearance at the Rollo booth.
Director M. Night Shyamalan promoted his upcoming movie “Knock at the Cabin” by teaming with Canon on an immersive, interactive exhibit on the CES show floor. He also spoke at the company’s press event.
Director Neill Blomkamp appeared at the Sony press conference to talk about his video game-inspired movie “Gran Turismo.”
Actor Seth Rogen discussed his Alzheimer’s awareness organization, Hilarity for Charity, at the AgeTech programming track, organized by AARP. Hilarity for Charity is a national non-profit on a mission to care for families impacted by Alzheimer’s disease, activate the next generation of Alzheimer’s advocates, and be a leader in brain health research and education.
NBA all-star Grant Hill and Olympic gold medalist and ESPN analyst Jessica Mendoza also spoke at the AgeTech conference.
Several music acts performed at company events during CES 2023 as well.
Rock group Imagine Dragons performed a charity concert sponsored by Dolby Laboratories at the Dolby Live theater at Park MGM.
Rock and Roll Hall of Famers Def Leppard gave a concert sponsored by Harman, a Samsung company, at the Theater at Virgin Hotels Las Vegas.
American R&B vocal trio SWV performed at Drai’s for a Group Black party.
Rapper Snoop Dogg performed a set as DJ Snoopadelic for Amazon Ads at the Jewel Nightclub at the Aria.
Domestic diva Martha Stewart visited the Hypervsn booth and also supported her friend Snoop Dogg at his DJ set.

Photo: Imagine Dragons concert at CES 2023 sponsored by Dolby Laboratories. (Eric Jamison/Invision for Dolby/AP Images.

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