For more than a decade, I’ve been choosing the buzzword that best captures the zeitgeist at the annual CES technology trade show. This year’s show had a number of strong contenders, but I’m going with augmented reality.
A bunch of companies showed off their latest AR headsets at CES 2023 as they tried to get ahead of a possible product launch later this year by tech behemoth Apple. Companies demonstrating AR gear at this year’s tech extravaganza included Canon, HTC, Magic Leap, Sharp, TCL and Vuzix.
Other companies, including Qualcomm, Kopin and Lumus, exhibited enabling technologies for augmented reality and mixed reality headwear.
CES 2023 ran Jan. 5-8 in Las Vegas.
Last year’s CES buzzword, metaverse, had a big showing for the second year in a row. Facebook parent Meta Platforms and video game giant Sony talked about their latest virtual reality headsets.
Web3 was another major buzzword at the show. The term encompasses next-generation internet technologies such as blockchain, cryptocurrencies, the metaverse and digital assets such as NFTs, or non-fungible tokens.
I also considered Matter (the smart home connectivity standard), artificial intelligence (including generative AI like ChatGPT and DALL-E) and sustainability (a term used by environmentally conscious companies).
PR Newswire, a Cision company and official news partner and media center host of CES, reported on the top keywords used in press releases around CES 2023. The biggest gainers vs. CES 2022 included augmented reality, cryptocurrency and sustainability.
CES buzzwords through the years:
2010: Green
2011: Smart
2012: Ultra
2013: Super
2014: Curved
2015: Wearable
2016: HDR (high dynamic range)
2017: Voice
2018: AI (artificial intelligence)
2019: 5G
2020: Streaming
2021: Pandemic
2022: Metaverse
2023: Augmented reality
Related reading:
CES 2023 news in review: Augmented reality, smart TVs, hearing aids shine at tech show (Jan. 14, 2023)
Photo: TCL Nxtwear AR glasses (TCL)
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