Some spoke at the four-day conference, which ran Jan. 9-12, while others were invited by companies to meet visitors at their booths or to perform at private concerts.
Among the celebrities speaking at the show were actors Neil Patrick Harris (“How I Met Your Mother”), Norman Reedus (“The Walking Dead”) and Kerry Washington (“Scandal”).
Celebrities making booth appearances this year included Olympic sprinter Usain Bolt, retired NBA great Shaquille O’Neal and Guns N’ Roses guitarist Slash.
Actress Nikki Reed (“The Twilight Saga”) spoke at a Dell press conference about her venture to turn gold recovered from computer motherboards into jewelry. (See press release.)
U.S. soccer greats Brandi Chastain and Brian McBride spoke at the Hisense press conference. TV maker Hisense announced a strategic partnership with Fox Sports to bring Hisense consumers an enhanced World Cup viewing experience, leading up to and during this summer’s 2018 FIFA World Cup. (See press release.)
Many of the celebrity appearances at CES 2018 were reserved for private company events.
Sheryl Crow and Lenny Kravitz performed separate sets at a private show for JBL, a unit of Samsung-owned Harman, at the Joint at the Hard Rock Hotel.
(See posts by VegasNews and Harman.)
Rapper Iggy Azalea performed a private show for Monster Products at the Omnia Nightclub at Caesars Palace.
(See articles by the Daily Mail and USA Today.)
Singer John Legend performed at a private party for Made by Google at the Hyde night club in the Bellagio.
Aerosmith rocker Joe Perry performed at a concert for Monster at the Brooklyn Bowl.
Hip-hop group Run the Jewels, aka RTJ, performed a concert for Fusion Media Group at the Brooklyn Bowl.
HP sponsored an after-party concert at the Chelsea at the Cosmopolitan featuring Anderson Paak and the Free Nationals along with Tove Lo and Louis the Child.
Lenovo teamed with Qualcomm for a concert featuring the Bleachers. (See Qualcomm posts on Facebook here and here, and on Twitter here.)
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