One of the favorite practices of clickbait websites using Revcontent is to pair photos of two different people and claim they’re the same person after some transformation.
Here are some of the latest examples.
One or more articles on Revcontent are claiming: “Melissa McCarthy lost 132 pounds. This is how she did it.”
In one promotion, the clickbait article juxtaposes photos of McCarthy and actress Ariel Winter.
In another promotion, the lying article contrasts a photo of McCarthy with a Photoshopped picture of McCarthy’s head on Natalie Portman’s body. (The head swap artwork was done by Arthur Drakoni. The original Portman photo is from the 2010 Toronto International Film Festival.)
Other clickbait articles allege two celebrities are the same person after undergoing sex change surgery.
One article titled “21 transgender actors you had no idea about” used a photo of actor Jesse Eisenberg next to a picture of his sister Hallie Eisenberg as a child.
Another clickbait article titled “31 stars you forgot were transgender” used pictures of actress Julia Stiles and actor Ansel Elgort. Neither is transgender.
The same photos were used in May 2016 to promote an article titled “12 transgender celebs nobody new about.”
Another type of clickbait article claims to expose celebrities who have fallen on hard times. These articles will pair a photo of the celebrity with a picture of a down-and-out person who is not that celebrity.
For instance, a Revcontent post titled “40 stars who slowly turned into horrible looking creatures” used a picture of actress Lisa Bonet from “A Different World” and a photo of a woman named J.Lo from the Faces of Addiction series by photographer Chris Arnade.
Another version of the same post used a picture of actress Amanda Bearse from “Married with Children” with a photo of some unidentified woman who is not Bearse.
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