Wall Street cliche alert: supercycle

Wall Street analysts lately have been chirping a lot about “supercycles,” or extended periods of growth for companies or industry sectors. It’s become a cliche.
Morgan Stanley analyst Katy Huberty on Friday said Apple will be riding a supercycle next year thanks to its highly anticipated iPhone 8 handset. Analysts with Canaccord Genuity, Cowen, and Credit Suisse also have referenced an iPhone 8 supercycle.
This fall, other analysts have been talking about supercycles in fiber optic networking and cybersecurity software.
I’ve seen other articles refer to supercycles in commodities and financing.
I know that economists coined the term supercycle long ago, but we really shouldn’t use the term now unless we’re discussing some awesome new Harley-Davidson motorcycle.