Apple's brilliant iPod replacement sales strategy

I have a theory as to why Apple is making its iPod Shuffle music players so teeny-tiny.
The smaller they get the easier they are to lose. That could spur replacement purchases.
With the new iPod Shuffle now smaller than a AA battery, it could easily get lost under a car seat or in the bowels of a sofa or disappear in the grass.
Steve Jobs, you’re brilliant. I can’t wait for my iPod Invisa. ("SNL" skit reference. Photo above. Please see story in Investor’s Business Daily for further explanation.) But maybe you should include a built-in tracking device next time.